Firefox Enters the Race

So yesterday the 24th Feb – prior to the Mobile World Congress in Barcelona – Mozilla announced the launch of its Firefox operating system for mobile. Its pretty late on the scene and it’s not just any scene but a bloody battlefield with some of the worlds biggest heavyweights having it right out in front of everyone, but Mozilla clearly feel they have something different to Apple, Android, Blackberry, Windows, et all.

So whats different you ask? Well Mozilla are positioning this as an operating system with true open web standards at its heart – the very essence of Mozilla’s brand has been focussed and driven into a mobile OS that uses html 5 as a user facing proposition. A very commendable undertaking, because developing an OS that doesn’t step on anyone’s toes (those heavyweights have very large and sensitive toes!) whilst delivering a user experience that the users actually like is a very difficult task.

We haven’t checked out the OS yet, but we like the relative simpliicity of the core value. If its aligned with Open Web Standards then it’s in, if it’s not then it’s out. As you would expect a smashingly nondescript exectuive has come out with some crap,

“Every device is better if it’s social and we’re excited that Firefox OS users will have easy access to the mobile Web-based version of Facebook that will take advantage of our current and future features,” said Vaughan Smith, VP of Mobile Partnerships at Facebook.”

But what really actually counts is the following;

1. Does it deliver as promised?

2. Is it different?

3. Is it disruptive?

4. Can I work it intuitively from the first moment I pick up a device?

We’ll know the answers to these questions fairly soon and we’ll be reporting our thoughts. Until then, its over and out

Mel

 

Mellor&Scott continues to discuss Ebacc with Michael Fallon MP

Some of you will have seen the email conversation between Mellor&Scott and Michael Fallon over the last couple of weeks. The emails below are an update to the discussions. Let us know what you think and remember you can sign the #IncludeDesign petition here

EMAIL 7
From: Michael Fallon
To: Paul Mellor
Date: 18 January 2013, 14.38pm
Subject: Re, Creative Education in the new Ebacc

Dear Mr. Mellor,

Thank you for writing.

There is a finite amount of time that schools have in their timetables. Therefore more time spent on one subject inevitably means there is less time for others. As such the Government wishes to focus on delivering the basics first. As such I think we are in violent agreement – we both want to make sure children have the right skills and those skills are the core academic ones rather than the vocational.

I do not claim to be an expert on education; on that I must defer to my colleagues at the Department for Education. However, I recognise the importance of having schools teach what businesses value and one way we are doing this is through the Local Enterprise Partnerships (LEPs) which brings councils and businesses together. LEPs will have a new role in setting skills strategies for their local area and we are encouraging LEPs to have a seat on FE colleges’ governing bodies, with colleges represented on LEP boards. LEPs’ skills priorities will be published to help potential learners choose the right course or training programme. I would suggest, given your passion for education, that you may be interested in the work of the South East LEP (http://www.southeastlep.com/) which covers the Sevenoaks area.

Best wishes,

Michael Fallon
__________

EMAIL 8
From: Paul Mellor
To: Michael Fallon
Date: 21 January 2013, 14.23pm
Subject: Re, Creative Education in the new Ebacc

Mr Fallon,

Thank you for your email.

We both want children to be given the best education to start their careers but we differ in our approach, if you think this means we are in ‘violent agreement’ then so be it – I disagree.

The ‘basics’ can be taught without the need to reduce other important subjects. Unfortunately it is an easy and potentially lazy argument to make that ‘more time spent on one subject inevitably means there is less time for others’.

You are the Minister for Business and Enterprise, above all else I would expect you to know what UK businesses expect from the education system. It is not my job to get involved with organisations such as the LEP’s as you suggest (I have previously been involved in college and FE education). It is your job to have your finger on the pulse of the UK economy, and with this specific issue, feedback these views to the Department of Education.

Perhaps we should meet to discuss this in more detail, as I believe this to be a very large problem and one that needs to be addressed immediately.

Paul Mellor

The Advent of Couch Commerce

E-consultancy (the fantastic resource of all things digital and commerce) has published some startling research about peoples shopping habits whilst using their tablets.

The research predict that 119 million tablets will be sold in 2012, 70% of them will be iPads. This will give rise to 169.6 million iPad sales in 2016, say that number again – 169.6 million.

They predict that the effect on e-commerce will be huge, there has already been a 348% increase in traffic from tablets in one year.

Tablets have grown to account for 6.52% of all website visits in 2012, which doesn’t sound lot but Desktops visits has dropped below the magic 90% mark for the first time to 88.12%. With the predicted explosion of tablet sales these numbers are sure to continue on this trend and we will eventual see tablet visit numbers in the 50% region…..MASSIVE NEWS.

But the research that gives all of this context for the marketing man is that 96% of users currently shop on their tablet whilst sitting on the couch. The question to ask is what other thing do most people spend their time doing whilst on the couch (only clean thoughts count!), the answer is watch TV. So we have a captive audience sat on the couch watching Madmen (other TV shows are available) and you have these same people doing the huge majority of their online shopping (on the only device they will own) whilst watching the TV. This as they say is a marketing man’s dream!

The brands that apply some proper creative thought into how they are going to leverage more sales from this perfect storm are the ones who will make the most cash – the possibilities are endless. Get in first and you steal market share – big market share. We at Mellor&Scott have already got a few ideas we’ll be pitching to a client or two.

Paul

 

Window Bashing

The Windows 8 preview is here and apparently we can expect a second preview in June this year.

How do we feel about it? Well I can’t say I’m too impressed from what we’ve seen so far. First of all let’s cut to the chase, Microsoft is not the power house it once was and has half the market capitalisation of its eternal rival Apple (yet still dominates the PC market in terms of volume). Therefore Windows 8 is going to have to be a game changer in terms of experience and functionality for it to regain lost ground and ultimately some customer traction against Apple & Samsung is the future Smartphone/Tablet wars.

Historical elements such as the ‘Start’ button have gone and along with the tab system along the bottom, it’s very close to the remarkably well reviewed Windows Mobile OS. However I feel they have missed the point of the digital lifestyle with gaudy colours and an ‘App Jigsaw’. You don’t have to be bullish to create something new and different and that’s the trap Microsoft’s top guys have fallen into, it looks like they are trying to be different for the sake of it rather than really considering what their beleaguered yet still massive influential customers actually want.

They want a User Experience that is compelling and intuitive but most of all they want to find hidden surprises – this is what the customer wants. Yeah sure they will be content with an integrated system that allows them to switch easily from playing FIFA on their Xbox to sitting infront of a desktop to then hunching over the phone on Facebook for some good honest stalking. But they expect that as a matter of course and it shouldn’t be your driving force and listening to Windows President Steven Sinofsky and looking at the preview you get the feeling that creating an ‘integrated system’ was their goal and unfortunately that isn’t going to get the public’s juices going.

An integrated system with the same navigation and UI across their hardware is very Apple, yet Microsoft seem to have failed to hit the right note because they weren’t doing it for the right reason. They were doing it to create one look-n-feel as opposed to thinking about creating some magic and giving their customers a stify.

I expected more as the noises coming out of the Windows team and Microsoft over the last couple of years after Windows Mobile OS have been encouraging.

Their other big problem is Nokia and no matter how good your relaunch’s are, if you’re stood on the deck next to Captain Nokia on the Titanic you’re only ever going to sink. A partnership with Nokia is strategic suicide.

Have a smashing day, Paul

Apple has had a big couple of weeks

It’s unusual for us to write a blog solely about one company, but I think its worth noting that Apple have had a pretty big couple of weeks and it is only going to get bigger for them on Wednesday. So a quick round up events over the last few days and what we are looking at on the 7th.

1. Last week Apple’s stock price rose over the $500 per share mark for the first time, this valued the business at a staggering $500 billion (£314bn). Only six US firms have ever been worth $500bn, Oil giant Exxon in 2007, Microsoft was briefly worth $600bn in 2000 and Cisco Systems, Intel and General Electric have all reached that mark. It means that last week Apple cemented its position as the world’s most valuable company as the price closed at $542.44 on the Nasdaq. GOOD TIMES

2. Last week Apple sent out an invite to the worlds techie journalists. Inviting them to a product launch event at their Cupertino head quarters. It was a classic Apple invite, not telling you want you were being invited to other than “We have something you really have to see. And touch.” Mystique, Suspense and Intrigue – all classic techniques from the Apple book of marketing. It is widely rumoured to be an iPad3 launch, potentially their much anticipated TV revamp and by looking at who’s being viewing the mashable website – possibly a new version of their OS software (iOS6). It you think that they are happy with a $500bn valuation just wait and see what the markets make of a new iPad, they will jump 10% without breaking a sweat. Why you ask? Apple managed to sell 15 million iPad’s in the 3rd quarter of 2011, generating revenues of £9.4bn. They have managed to sell that many iPads even with the rumours of a new product coming in early 2012. The iPad3 will make the company even more money.

3. Hard Cash takes me onto the third piece of big apple news. Apple and Samsung are embroiled in a rather large Intellectual Property (IP) battle. We’ve written about it in other posts, its been rumbling along for a number of years and in very simple terms, it stems from the fact that Steve Jobs believed Samsung and more especially Google with their Android OS copied Apple. Google/Samsung disagree and so we have lawyers on both sides making serious bucks fighting on-behalf of their clients. Anyway the reason the IP dispute makes it into my 3 points is that Apple and Samsung have both had patent lawsuits thrown out by a German court last week, the court dismissed both cases involving ownership of the “slide-to-unlock” feature used on their respective smartphones. Realistically this is going to influence future court rulings and unfortunately means that Apples claim that Samsung have copied their ‘slide-to-unlock’ feature have taken a bit of a dent. It won’t deter Apple (or Samsung for that matter) as these are just skirmishes before the proper battle, but the ‘slide-to-unlock’ feature was seen by many as a good test case for how the big fights could go. And then we come back to money….. If you’re going to take on a heavyweight make sure you can afford it, Apple has approx $100bn in cash reserves and is a business that literally prints cash, Google whilst a big firm isn’t quite in the same league when it comes to cash reserves with $44bn.

Lets put it in some context, Google’s total Q4 revenues were $10bn with quarterly net profit of $3.5bn in comparison Apple Q4 revenues were $28.27bn with quarterly net profit of $6.62bn. So the court ruling wasn’t a great finish to the week for Apple in terms of its battles with Samsung.

It leads to a very interesting couple of weeks for Apple and made even more important by the fact this will be the first product launch since Steve Jobs death. I hope it’s an ‘insanely great product’, their share price jumps big time and they are rightfully allowed to defend their Intellectual Property.

Cheers, Paul

3 Year’s and Counting….

Mellor&Scott 3rd BirthdayMellor&Scott was 3 years old yesterday, the company was officially formed on the 22nd January 2009 by David Scott and myself (Paul Mellor).

That day seems an age ago now, when I look back over the 3 years with rose tinted spec’s I forget the tough days at the start when nobody I phoned wanted to speak to me and when they did pick up the phone they told me to piss off. Let me tell you we have had to bash down some doors to get people to listen – but that’s what it takes sometimes.

Lets go back to the very start: I had no clue what it took to set up a company, the never ending options was a real eye-opener to how the public sector try to define private business for example Business Link was a complete joke – Lesson 1, learn to do it yourself as you are on your own.

A week later and having read a sizeable chunk of Wiki I knew what I wanted us to be and that we needed a bank account to deposit all the dosh that was obviously going to start rolling in! I opened a business account and we deposited £400, enough for a few months of internet and phone bills. The pressure was certainly on from the start, I had to find our first project in a couple of months or Mellor&Scott would have been out of business before it had even started. Then out of the blue, our first job working with an interior design firm to produce a series of photo realistic visuals of a development they were involved in, we thought we’d hit the jackpot! Little did we know that we wouldn’t find any more paid work for another 2 months – Lesson 2, you’re only as good as you’re last job, we learned it early and hard.

During that first year of trading we started designing collections of sunglasses for a raft of clients in the UK, this was a logical step to make as I had been designing collections in my design job prior to setting up M&S. It involved working with factories overseas (China and South Korea) to engineer our collection, manufacture a batch, ship them over to the UK and the deliver them to the client. Each delivery was a very intricate affair, I felt we were jumping from lily pad to lily pad just to make ends meet. BUT each client was thrilled with the resulting product and they had a strong sales reaction! We learnt to cut out the crap when speaking to a factory overseas about price, timelines and samples, whilst also speaking to the Hong Kong based shipping company and then our own HMRC regarding duty and VAT. Each year we provide a better ‘Full Service’ designing and delivering great product at a fraction of our competitor’s price – Lesson 3, learn to cut through the noise and get straight down to the nub of the issue.

I worked from home for the first 18 months, just me as David was still working full-time before we could support both of us. 18 months, 12 hours-a-day on my own, bashing the phone and emails trying to create more revenue. It was tough as nobody knew who I was nor did they have any cash to spend because we were still in the ‘Credit Crunch’ but I wouldn’t change it for the world. We cut our teeth in those first 18 months making plenty of mistakes and were spun plenty of lines but I knew as long as we delivered great design for the client they would come back. – Lesson 4, it takes a lot of pushing to get the wheels moving.

So after 18 months we made the biggest decision of the company thus far and decided to make the move into a rented office. Our location: in the heart of the square mile about 200m from Bank. We had a number of financial services clients who were all very close to our new office and we estimated we could generate more business with new FS clients due to our proximity. We were right to move and I think we are still the only creative business in the square mile – Lesson 4, make your big decisions count.

Year’s 2 and 3 saw us grow considerably, we had our first born Mellor&Scott’er – James Smith joined as a our first designer and has since proven he is more than just his recently acquired Creative Director title. Jimmy is the best designer in the world and is the perfect accompaniment to David and myself in driving the Mellor&Scott team forward – Lesson 5, only employ the best.

Growth produces it’s own set of issues, the jobs get bigger but so do the stakes. We work everyday to deliver the best creative work for our clients, quality doesn’t happen overnight and every single piece of work goes through me prior to being sent to the client. That sounds very labour intensive but we don’t know what the result of one bad decision could be and therefore myself, David and Jimmy are responsible for the decision making process of the studio. I was sending emails on the morning of my wedding day and worked whilst on Honeymoon. Lesson 6, it’s rarely as glamorous as you might think.

Occasionally we disagree with a supplier or client and fortunately it has happened very very rarely but in year 3 we had our first legal dispute with a supplier. You can see what David wrote about it in a blog a couple of weeks ago. But safe to say it was a David v Goliath scenario, we were David being bullied by Goliath who happened to be one of the biggest companies in the world. We defended our position, finally settling out of court about 2 months prior to the scheduled Court Date – Lesson 7, don’t be afraid of going to court if you truly believe you’re in the right.

Mellor&Scott took it’s first ever official break this Christmas, we shut down for about 10 days Christmas to New Year and it was wonderful, although it took 3 years to have a break at Christmas we will always shut down every Christmas from now on. Lesson 8 – occasionally you have to re-charge those batteries!

I’m immensely proud of what we have achieved over the 3 years, I rarely look back preferring to look forward and plan how we grow from where we are to where we want to be on our 6th birthday and beyond. We have experienced every emotion, a cliché to mention would be a rollercoaster, but I wouldn’t have it any other way.

We have certainly not ‘made it’ yet, we are not the ‘finished article’, like all companies we still make mistakes but as long as we remember what has got us this far and we continue to develop those values then I see an even brighter future for Mellor&Scott – Creativity Is King, Hard Work and Investing in Talent.

Here’s to the next 3 years. Paul

Google and the Mysterious Algorithm

Almost perfectly timed to coincide with the end of Sherlock (the office is still dissecting the episode for clues) Google introduced a mystery of its own last week with a new page layout algorithm.

The algorithm is said to be in response to complaints about the experience of not being able to find content above-the-fold on websites due a large amount of ads. The following may be an example of such a site:

Google has said that it does not punish sites that that place ads above-the-fold to a normal degree. Although what’s ‘normal’ is open to interpretation.

Let us assume that Google has created this algorithm with good intention and users experience as the core belief then let we can look at the impact of their decision. The revenue generated by ads above-the-fold can be quiet significant to a small site, these may have to be curtailed in order to prevent the site moving down the search rankings (i.e. the reordering of results). If you alter the layout of the website (which can be costly) then it may take time for the site to move back to its original position.

Although there is no clear cut way to know if your site requires an update, the impact of moving down the search listings will be reflected in hits on the page and consequently revenue.

The reduction in number of ads above the fold will mean that those that are shifted below-the-fold should warrant a reduction in amount paid per click. The client then has the option of reinvesting any budget to other resources. This may seem cynical but it does seem like a clever tactic by Google to ensure increase revenue by controlling the location of ads on websites.

So the mystery is how much is too much and how do you know that your site has been affected. Seeing as the algorithm is already in affect you may want to check your analytics now to avoid the pain staking process of waiting for your site to climb the search engine ranking.

We are sure that we would not fall foul due to our amazing design skills, but I may just pop and have a look!

Facebook – The most valuable company in the world

Facebook GraphWho isn’t actually on Facebook these days? I am willing to bet you are a Facebooker, and all your mates, perhaps even your Mum but probably not your Dad. That’s because over 30 million of us in the UK are fully fledged FB’ers, astonishingly that’s nearly half of the population, not even Coca Cola have that kind of market leverage.

As recently as last week, Facebook released a statement stating that they are preparing an IPO for the second quarter of 2012, and it has a slated a value of $100bn…please say that number again, if all goes according to plan, Facebook the company founded in a bedroom less than 10 years ago, will be worth $100bn. Never has a company ever ‘floated’ on one of the worlds stock exchanges at a value even close to $100bn!

So why am I getting very excited about Facebook getting even richer? Well unfortunately Mellor&Scott do not hold any shares in Facebook so we won’t be getting a bonus from the big sale however I am very excited about a Facebook ‘float’ for 2 reasons:

  1. Design and Marketing have been at the forefront of Facebook’s huge growth.
  2. The growing opportunities for creative businesses like Mellor&Scott to use the Facebook platform when working with our clients.

I am very happy that Design and Marketing have been instrumental in the growth of Facebook, some within the creative industry are arguing that it is a great scoop that a business that is so heavily design focussed is growing at such a fantastic rate. Lets look at the facts, Facebook didn’t invent the social media platform, when Facebook launched Myspace was the largest platform on the internet, but the usability and brand issues that Myspace struggled with were in stark contrast to the easy-to-use, accessible and friendly GUI that Facebook was using. The design and branding skill that went into Facebook on day one have been carried through and are presently still seen as instrumental to the ongoing growth.

The aims of traditional platforms or channels on which advertising and marketing is broadcast onto haven’t changed, brand owners have always wanted to get mass market traction with big expensive campaigns. They have historically comparatively struggled with below the line marketing, because direct access to consumers has historically been difficult. However with the internet and now social media these barriers are reduced dramatically. This is where Facebook is brilliant, because each Facebook user has filled in their details, Facebook records which profiles, groups and fan pages each user navigates to, thus building up a clear and detailed picture of the interests, loves, and spending power of each user – that information is gold dust to marketeers and advertisers. They target there products to people who are already interested in their product, they can be specific in the message and proposition.

How can we prove this is so successful? In 2010 Facebook generated revenue in excess of $2bn in 2011 it is set to be $4.2bn. A huge jump in growth of 114% generated through selling its platform to more brand owners and bigger margins. The potential is massive, I think the potential is so big that it is immeasurable, but what is measurable is that no other company has this much potential and therefore Facebook is the most valuable company in the world.

Paul Mellor

Blackberry Crumble?

blackberry crumble iconIt appears the blackberries are in season, both the juicy dark berry and the smartphone. The smartphone wars have been spicing up recently with iPhone launching the 4S, the Samsung Galaxy S2 winning the ‘Phone of the Year’ award and Android holding the market share for operating systems. As others bask in glory BlackBerry’s headlines are less positive (although they are pun-tastic) with data services being compromised for successive days on a global scale with trouble spreading as far as the US and Canada. The timing is not great for BlackBerry’s owners RIM, coming after a testing 12months. This starts to raise the questions what next? To us it seems like BlackBerry is ripe for the picking and I’m sure that the big players in the smartphone wars will be lining up their pieces ready for an attack.

I love a conspiracy theory and some of my thoughts after Steve Jobs passed were focussed on the timing with it being so close after the press conference. I mistakenly suggested to the office that he passed before the launch of the iPhone 4S and the information was withheld to ensure that publicity would not be affected. I was berated for the opinion (although I do stand by it). The unfortunate timing of the issues that are affecting BlackBerry and my love of a conspiracy theory got me thinking of corporate espionage. I do blame the advent of such shows as Spooks and 24 which have left us in little doubt that there are events that transpire daily that are withheld from the public. For example, what would prevent one of the major companies attacking BlackBerry in this way in order to reduce the share price and therefore make it less expensive to acquire the company? Granted, I am not remotely suggesting that either of the companies have done this but if publicly funded services under the guise of public safety conduct searches and covert operations, then surely businesses are also capable of questionable actions. Enron, Microsoft, Nestle and Coca Cola have all been subject to one controversy or another during their trading life so it would appear that dishonest behaviour in business is far from exceptional.

Regardless of the circumstance I think we could be in for a game changing few months in the smartphone industry and with any battle there will always be casualties. Could there be a BlackBerry or Apple crumble on the cards?

See you in the iCloud

Image

icloud iconInitially I thought writing an article about Apple would be a great idea. So I happily tapped away at my keyboard on Tuesday pre-empting the release of the iPhone 5. Working into the night I thought I’ll approach the media tomorrow and get some beauty sleep. When news broke the following afternoon that there was no iPhone 5 it kind of pissed on my chips. No matter, I thought, I’ll just update it with the lingo about the 4S instead. Done. I then walked in the office today to the sad news Steve ‘the God’ Jobs had passed away. So here we are, enjoy……

This article won’t offer a unique perspective on Steve Jobs as we never met him, in fact I personally have never owned an Apple product (I did find an iPhone 4 on the floor in a club but I managed to return it to an ungrateful owner).

The reason I’m writing this is that although I never wanted to be part of the Apple family, I have taken an interest through my proverbial twitching net curtain My reservations stem from being sucked into a brand that I’m just not ready for. I don’t think I’ve thought this much before dating someone but the vast reach of the brand, the endless possibility of the technology and the incredible fan base, well it is something that I’m not entirely ready to jump into bed with just yet.

My hesitant nature is difficult to put a finger on but I think it is partially due to the fact that I fear getting hooked. I will be one of the people that queue for a new iPhone, becomes obsessed about buying all Apple products to ensure cross-compatibility and forsaking other products and brands due to my commitment. Perhaps it is the fear that I will lose the free will to pick a new phone, surely that is reason enough to boycott??

It may be worth noting that there are Apple products in use in the office (we are a design consultancy after all) and I can use them interchangeably with the other tech in the office, I don’t have any issues with the products from a usability or cost issue. I’ve just never felt the need to join the Apple family.

After saying that I can’t help but be influenced by Apple; I followed the live blogs on Tuesday’s iPhone 4S launch, I read product reviews and write articles on Apple’s products, business and people. I felt genuine satisfaction with Tim Cook’s performance and felt genuine sadness to hear of Steve Jobs passing.

In a world of vast media exposure Steve Jobs did what many could not do and kept his private life exactly that, private. So for all those celebrities that maintain that it is not possible to be private and make ridiculous statements (I’m looking at you Johnny Depp) it appears they are wrong.

I think that this shows that regardless of my own indifference to the product there is no ignoring a person that has had such a huge impact on the way in which we live our lives.

Steve Jobs can’t be replaced and it will take time to recover from his absence, no doubt plans are in place and if anything, interest will grow in the short term. If the products continue to match the vision then his legacy will be preserved. Anything less and questions will be asked.

Steve Jobs will be missed by so many due to his vision of an ‘Apple’ future that was matched by his ability. Time to take some inspiration and get some designing done!