Window Bashing

The Windows 8 preview is here and apparently we can expect a second preview in June this year.

How do we feel about it? Well I can’t say I’m too impressed from what we’ve seen so far. First of all let’s cut to the chase, Microsoft is not the power house it once was and has half the market capitalisation of its eternal rival Apple (yet still dominates the PC market in terms of volume). Therefore Windows 8 is going to have to be a game changer in terms of experience and functionality for it to regain lost ground and ultimately some customer traction against Apple & Samsung is the future Smartphone/Tablet wars.

Historical elements such as the ‘Start’ button have gone and along with the tab system along the bottom, it’s very close to the remarkably well reviewed Windows Mobile OS. However I feel they have missed the point of the digital lifestyle with gaudy colours and an ‘App Jigsaw’. You don’t have to be bullish to create something new and different and that’s the trap Microsoft’s top guys have fallen into, it looks like they are trying to be different for the sake of it rather than really considering what their beleaguered yet still massive influential customers actually want.

They want a User Experience that is compelling and intuitive but most of all they want to find hidden surprises – this is what the customer wants. Yeah sure they will be content with an integrated system that allows them to switch easily from playing FIFA on their Xbox to sitting infront of a desktop to then hunching over the phone on Facebook for some good honest stalking. But they expect that as a matter of course and it shouldn’t be your driving force and listening to Windows President Steven Sinofsky and looking at the preview you get the feeling that creating an ‘integrated system’ was their goal and unfortunately that isn’t going to get the public’s juices going.

An integrated system with the same navigation and UI across their hardware is very Apple, yet Microsoft seem to have failed to hit the right note because they weren’t doing it for the right reason. They were doing it to create one look-n-feel as opposed to thinking about creating some magic and giving their customers a stify.

I expected more as the noises coming out of the Windows team and Microsoft over the last couple of years after Windows Mobile OS have been encouraging.

Their other big problem is Nokia and no matter how good your relaunch’s are, if you’re stood on the deck next to Captain Nokia on the Titanic you’re only ever going to sink. A partnership with Nokia is strategic suicide.

Have a smashing day, Paul

A Budget for Good Business

This week saw Chancellor George Osborne’s third budget announcement, unfortunately although announced with much fanfare, the majority of the headlines measures had been leaked to selected press prior to Wednesday. However it certainly was a Business Friendly Budget and ‘Unashamedly backed business and aspiration’ – GOOD.

It’s not my normal stance to write about politics as you will always inadvertently piss somebody off and others will get the wrong end of my stick, but these are two issues that regardless of which political party you support I think should be supported by us all as they provide support to businesses and therefore HELP EVERY employed person in the UK.

The two measures I’m talking about are the reduction in Corporation Tax and the 50p tax rate moved to 45p – both of which are good for UK businesses.

Corporation tax coming down 1% immediately and then staying at 22% from 2014 is a great step in the right direction. Of course there are few other taxation elements that need to be addressed which is why some business leaders have still got their knickers in a twist – such as the business tax of 5.6 per cent and lower allowances in capital investment. But overall the corporation tax reduction should be widely accepted as good thing. It allows businesses more flexibility to invest in infrastructure, people, and expansion or at the very least put it into their reserves should they hit troubled waters – therefore helping to protect jobs.

Reducing the 50p top rate to 45p again is another sound business move – of course the acquisition from Labour politicians was ‘why cut the top rate of tax when the rest of the population are struggling?’ and they do have a point to an extent however it is perverse to tax rich people just because we can, the evidence over the last 100 years shows us that lower tax levels actually increase the GDP of an economy thus making it easier to do business in a country. I felt Labour’s response was almost tribal rather than actually considering what message the 50p rate sends to business leaders across the world. We live in a world of high mobilisation and if you penalise too highly or what they consider disproportionately then they will just live somewhere else and take their tax revenue with them. The world has changed in the last 10 years and politicians have to consider these differences when making tax law in the 21st Century.

Obviously I set up Mellor&Scott 3 years ago in the middle of a recession and both of these measures are wholeheartedly supported as a step in the right direction. Hopefully the Chancellor will be supported in a year’s time with how business has reacted to these measures and will be encouraged to go further with even more business friendly measures.

Until then, let’s crack on and work hard!

Paul Mellor, Design Director

3 Year’s and Counting….

Mellor&Scott 3rd BirthdayMellor&Scott was 3 years old yesterday, the company was officially formed on the 22nd January 2009 by David Scott and myself (Paul Mellor).

That day seems an age ago now, when I look back over the 3 years with rose tinted spec’s I forget the tough days at the start when nobody I phoned wanted to speak to me and when they did pick up the phone they told me to piss off. Let me tell you we have had to bash down some doors to get people to listen – but that’s what it takes sometimes.

Lets go back to the very start: I had no clue what it took to set up a company, the never ending options was a real eye-opener to how the public sector try to define private business for example Business Link was a complete joke – Lesson 1, learn to do it yourself as you are on your own.

A week later and having read a sizeable chunk of Wiki I knew what I wanted us to be and that we needed a bank account to deposit all the dosh that was obviously going to start rolling in! I opened a business account and we deposited £400, enough for a few months of internet and phone bills. The pressure was certainly on from the start, I had to find our first project in a couple of months or Mellor&Scott would have been out of business before it had even started. Then out of the blue, our first job working with an interior design firm to produce a series of photo realistic visuals of a development they were involved in, we thought we’d hit the jackpot! Little did we know that we wouldn’t find any more paid work for another 2 months – Lesson 2, you’re only as good as you’re last job, we learned it early and hard.

During that first year of trading we started designing collections of sunglasses for a raft of clients in the UK, this was a logical step to make as I had been designing collections in my design job prior to setting up M&S. It involved working with factories overseas (China and South Korea) to engineer our collection, manufacture a batch, ship them over to the UK and the deliver them to the client. Each delivery was a very intricate affair, I felt we were jumping from lily pad to lily pad just to make ends meet. BUT each client was thrilled with the resulting product and they had a strong sales reaction! We learnt to cut out the crap when speaking to a factory overseas about price, timelines and samples, whilst also speaking to the Hong Kong based shipping company and then our own HMRC regarding duty and VAT. Each year we provide a better ‘Full Service’ designing and delivering great product at a fraction of our competitor’s price – Lesson 3, learn to cut through the noise and get straight down to the nub of the issue.

I worked from home for the first 18 months, just me as David was still working full-time before we could support both of us. 18 months, 12 hours-a-day on my own, bashing the phone and emails trying to create more revenue. It was tough as nobody knew who I was nor did they have any cash to spend because we were still in the ‘Credit Crunch’ but I wouldn’t change it for the world. We cut our teeth in those first 18 months making plenty of mistakes and were spun plenty of lines but I knew as long as we delivered great design for the client they would come back. – Lesson 4, it takes a lot of pushing to get the wheels moving.

So after 18 months we made the biggest decision of the company thus far and decided to make the move into a rented office. Our location: in the heart of the square mile about 200m from Bank. We had a number of financial services clients who were all very close to our new office and we estimated we could generate more business with new FS clients due to our proximity. We were right to move and I think we are still the only creative business in the square mile – Lesson 4, make your big decisions count.

Year’s 2 and 3 saw us grow considerably, we had our first born Mellor&Scott’er – James Smith joined as a our first designer and has since proven he is more than just his recently acquired Creative Director title. Jimmy is the best designer in the world and is the perfect accompaniment to David and myself in driving the Mellor&Scott team forward – Lesson 5, only employ the best.

Growth produces it’s own set of issues, the jobs get bigger but so do the stakes. We work everyday to deliver the best creative work for our clients, quality doesn’t happen overnight and every single piece of work goes through me prior to being sent to the client. That sounds very labour intensive but we don’t know what the result of one bad decision could be and therefore myself, David and Jimmy are responsible for the decision making process of the studio. I was sending emails on the morning of my wedding day and worked whilst on Honeymoon. Lesson 6, it’s rarely as glamorous as you might think.

Occasionally we disagree with a supplier or client and fortunately it has happened very very rarely but in year 3 we had our first legal dispute with a supplier. You can see what David wrote about it in a blog a couple of weeks ago. But safe to say it was a David v Goliath scenario, we were David being bullied by Goliath who happened to be one of the biggest companies in the world. We defended our position, finally settling out of court about 2 months prior to the scheduled Court Date – Lesson 7, don’t be afraid of going to court if you truly believe you’re in the right.

Mellor&Scott took it’s first ever official break this Christmas, we shut down for about 10 days Christmas to New Year and it was wonderful, although it took 3 years to have a break at Christmas we will always shut down every Christmas from now on. Lesson 8 – occasionally you have to re-charge those batteries!

I’m immensely proud of what we have achieved over the 3 years, I rarely look back preferring to look forward and plan how we grow from where we are to where we want to be on our 6th birthday and beyond. We have experienced every emotion, a cliché to mention would be a rollercoaster, but I wouldn’t have it any other way.

We have certainly not ‘made it’ yet, we are not the ‘finished article’, like all companies we still make mistakes but as long as we remember what has got us this far and we continue to develop those values then I see an even brighter future for Mellor&Scott – Creativity Is King, Hard Work and Investing in Talent.

Here’s to the next 3 years. Paul

Back to School

January 2012Happy New Year to everyone from all the team at Mellor & Scott, I trust you had an enjoyable and merry Christmas?

As much fun as we all had over the festive break by Tuesday this week I was ready to get back into the groove. We had shut the agency down for 10 days (for the first time ever!) and were actually back in the studio on Wednesday. A fantastic break; full of laughter, family and friends but I was chomping at the bit to get back into the studio and get cracking.

Suffice to say we as a business are thoroughly looking forward to 2012 (it’s an Olympic year after all!). I am looking forward to the challenges and potential pitfalls but I believe we will navigate them and enjoy the successes with our varied clients that our work ethic and talented studio deserves.

Let’s get cracking!

Paul Mellor

Why remove the HMS Belfast?

If some of the red tops are to believed there is fury of biblical proportions being unleashed this week as it has been discovered that on a small number of London 2012 posters, the HMS Belfast has been removed.

As designers we often see images and realise that something needs tweaking to ensure the image has maximum impact. Photoshop is a great asset with almost unlimited potential but the aim is to keep the subject matter and intention of the image close to the original brief. There are good examples of this and you only have to look to Hollywood to see how effective it can be.

Below is a poster for the movie Unknown, Liam Neeson has obviously been altered to take a fews years off. Perhaps to make it appeal to wider audience by suggesting that he is young enough to play an action hero.

Compare this to the still from the film, quiet obviously the same actor but looking more his age.

This alteration is little more than an irritant as when I’m browsing the DVD section it stands out as I know that he’s not that young.

The bigger issue is if you are attempting to sell a product based on the promotional image. For example a Lancôme advert was pulled by the ASA for misleading the public. The image from the advert is shown below with an image of Julia Roberts at a film festival this year.

Whilst Julia is by no means looking bad, the age defying cosmetics advert appears to show a drastically younger version of the actress. The designer has taken a few liberties and has been caught out. It is pretty obvious that you can not suggest a product can produce an effect that has been computer generated.

This brings us back onto the HMS Belfast, was it removed because it made a better picture or to paint London as having no military history, as has been suggested?

Having visited the HMS Belfast and seen it numerous times as I trundle along the South Bank I can safely say that it can only really be appreciated from certain angles and one of those is not the one shown in the advert. I think a bigger issue has been made out of something that was merely an artistic decision.

As all eye’s begin to turn to London like the giant eye of Sauron from The Lord of the Rings let’s prepare ourselves to enjoy and embrace the 2012 Olympics instead of sniping over irrelevance.